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Promoting public interest in the sport of football, football games, football related events, and football clubs; promoting the ideas, products and services of others related to or associated with the sport of football; promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with various football personalities, football events and the sport of football

Education and entertainment services in the nature of professional football games and exhibitions; providing sports and entertainment information via a global computer network or a commercial on-line computer service, or by cable, satellite, television or radio; arranging and conducting athletic competitions, namely, professional football games and exhibitions; football fan club services, namely, personal appearances by a costumed mascot for professional football teams; entertainment services, namely, live musical and dance performances provided during intervals at sports events; educational services, namely, conducting physical education programs; production of radio and television programs; presentation of live shows featuring football games, exhibitions, competitions, and musical and dance performances; organization of sporting and cultural activities; publication of texts other than publicity texts; entertainment services, namely, an on-going series featuring football provided through cable television, satellite television, and television and radio broadcasts