BABY BLOCKS
Mark Identification

BABY BLOCKS

Serial Number

85447858

Filing Date

Oct 14, 2011

Registration Date

Aug 20, 2013

Trademark by

UNITEDHEALTH GROUP INCORPORATED

Classification Information

[ Mobile device software application for use in connection with participation in health and wellness incentive reward programs and for managing personal health information ]

Electrical and Scientific Apparatus

Incentive rewards program for pregnant women enrolled in Medicaid plans to promote the sale of products and services of others; rewards program for pregnant women enrolled in Medicaid plans conducted via the Internet to promote the sale of products and services of others; health care administration services, namely, administration of a prenatal health care management program; medical case management services, namely, medical referral of individuals to appropriate health management programs and health services

Advertising and Business

Administration of health care service plans and health care benefit plans

Insurance and Financial

Medical management services, namely, monitoring individuals' health status; providing health information; providing dietary and nutritional guidance; providing guidance concerning health and wellness issues; providing counseling and information to individuals in the field of health and health care; [ medical screening services; health care services, namely, health and wellness programs, namely, maternity, post-partum care and well-child check-ups; managed health care services in the fields of maternity management, prenatal care, high risk pregnancies, post-partum care, and infant care; ] arranging and conducting health and wellness incentive reward programs to encourage healthy activities and healthy behavior; arranging and conducting health and wellness incentive reward programs via the Internet to encourage healthy activities and healthy behavior

Medical, Beauty & Agricultural

Individualized health care coordination services, namely, facilitating medical care services and health care management

Personal