B2BEACON

Analyzing, compiling, and providing data for measuring the performance of marketing and advertising campaigns

Downloadable files featuring data and information pertaining to the effectiveness of marketing and advertising campaigns across multiple channels and platforms, and audience behavior and interaction with advertising and marketing campaigns

Software as a service (SAAS) featuring software that measures the effectiveness of marketing and advertising campaigns; Software as a service (SAAS) featuring software that measures the effectiveness of marketing and advertising campaigns across multiple channels and platforms; Software as a service (SAAS) featuring software that measures audience behavior and interaction with advertising and marketing campaigns; Software as a service (SAAS) featuring a suite of marketing and advertising campaign measurement software; Data as a service (DAAS) featuring software for collecting, compiling, storing, analyzing, and transmitting data and information in the field of marketing and advertising (and for making such data and information available for downloading); Data as a service (DAAS) featuring software for collecting, compiling, storing, analyzing, and transmitting data and information pertaining to the effectiveness of marketing and advertising campaigns across multiple channels and platforms, and audience behavior and interaction with advertising and marketing campaigns (and for making such data and information available for downloading); Application service provider featuring application programming interface (API) software for collecting, compiling, storing, analyzing, and transmitting data and information pertaining to the effectiveness of marketing and advertising campaigns across multiple channels and platforms, and audience behavior and interaction with advertising and marketing campaigns (and for making such data and information available for downloading); Platform as a service (PaaS) featuring user interface (UI) software platform for collecting, compiling, storing, analyzing, and transmitting data and information pertaining to the effectiveness of marketing and advertising campaigns across multiple channels and platforms, and audience behavior and interaction with advertising and marketing campaigns (and for making such data and information available for downloading); Data as a service (DAAS) featuring software for collecting, compiling, storing, analyzing, and transmitting comma-separated values (CSV) files and other files (and for making such files available for downloading)