B BRIERLEY

Advertising services for others, namely, creating and implementing customer relationship management (CRM) programs for others; business consulting services in the field of customer relationship management (CRM) programs; business services, namely, implementing and managing customer loyalty programs; conducting business and market research, surveys, and analyses for others; promoting the goods and service of others through incentive programs; marketing technology outsourcing services; and designing customer incentive and rewards programs

Technical consulting services in the field of customer relationship management (CRM) programs, namely, design of computer software and websites to manage customer loyalty programs; Application service provider (ASP) featuring proprietary software used to manage customer websites and databases, customer activity tracking, customer loyalty currency accrual, customer reward redemption, and multi-channel communications and reporting of key performance metrics, all for the purpose of building and maintaining customer loyalty