B

Administration of a customer loyalty program which provides player rewards such as merchandise, free play, and other rewards, on an online gaming platform; Promoting the goods and services of others by means of a loyalty rewards program; Providing incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of a company's goods and services

Arranging of contests featuring casino gaming; Providing casino services featuring a casino players rewards program; Entertainment services, namely, providing an on-line computer game; Gaming services in the nature of online casino-style gaming; Entertainment services, namely, contest and incentive award programs designed to reward program participants who play online casino-style games