B

Advertising, marketing and promotional services; Providing incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of a company's goods and services; organization and management of business incentive and loyalty schemes, namely, administration of a customer loyalty program which provides incentives, bonus cards, discounts, free rewards, loyalty cards for frequent use at participating businesses, provided via online and on mobile applications; administration of a discount program for enabling participants to obtain discounts on goods and services; affiliate marketing; development of promotional campaigns for development of promotional campaigns for business via online and on the internet; development of marketing strategies and concepts; promoting the goods and services of others by means of a preferred customer program; promoting the goods and services of others via computer and communication networks; promoting the goods and services of others through advertisements on internet websites; promoting the goods and services of others by means of a loyalty rewards card scheme

Providing temporary use of on-line non-downloadable software development tools for use in database management associated with loyalty, incentive and bonus programs; Planning, design, development and maintenance of internet websites and mobile software applications for third parties for the handling of loyalty, incentive and bonus programs