AURA IQ

Advertising technology services, namely, providing a performance-focused contextual and intent-based ad targeting platform using proprietary first-party data and AI-enabled segmentation; Placing advertisements for others through contextual analysis and predictive modeling; Advertising campaign management services, including tracking, analyzing, and reporting on consumer engagement and ad effectiveness; Advertising and marketing research services, namely, matching advertising creative assets to audience profiles using contextual and intent signals; providing insights by aligning consumer behavior data with contextual content environments for advertising campaign optimization.