97385134
Apr 27, 2022
Downloadable computer software for collection and management of customer data using a customer data platform; downloadable computer software for customer analytics and marketing campaign planning; downloadable computer software for content creation and content management; downloadable computer software for a customer data platform (CDP) that integrates customer relationship management (CRM), analytics providers, and external digital marketing infrastructure; downloadable computer software for processing customer engagement data in real-time; downloadable computer software for collection and presentation of digital media content, namely, videos, podcasts, blog posts, and live streams; downloadable computer software for presenting content based on customer analytics; downloadable computer software for driving customer engagement using content and digital media
Electrical and Scientific Apparatus