AUDIENCE REWARDS

PROMOTING THE GOODS AND SERVICES OF OTHERS BY CONDUCTING INCENTIVE AWARD AND CUSTOMER LOYALTY PROGRAMS THAT ALLOW PARTICIPANTS TO EARN POINTS AND REDEEM THEM FOR A WIDE VARIETY OF DISCOUNTS, COUPONS AND OTHER BENEFITS RELATED TO THEATER TICKETS AND TO ENJOY THE BENEFITS OF ACCESS TO SPECIAL THEATRICAL EVENTS, NEWS, INFORMATION, SOUVENIRS, MEMORABILIA AND SPECIAL DISCOUNT OFFERS FROM THIRD PARTIES