Mark Identification

ATTENTION PAYS

Serial Number

75135620

Filing Date

Jul 17, 1996

Trademark by

CYBERGOLD INC.

Classification Information

computer hardware and computer software for issuing and tracking credits, payments, rebates, discount vouchers, and coupons for use by advertisers and consumers in the connection with financial inducements and transactions relating to advertising

Electrical and Scientific Apparatus

administration of incentive award programs relating to consumer inducements to watch advertisements; administration of and dissemination of advertising services for others on the global computer information network, on-line, in local and wide area networks, on electronic bulletin boards, interactive television, and electronic media

Advertising and Business

financial services relating to consumer inducements, namely, credits, coupons, payments and transfers in the form of money or economic value to watch advertisements

Insurance and Financial