Classification Information
ATOM (Automated Triggered Opportunity Marketing) is a semi-custom marketing solution designed to maximize the return on marketing investments; ATOM's "trigger code" continuously examines detailed bits of customer and/or prospect data to identify marketing opportunities in an automated fashion; These acquisition, cross sell, and/or retention opportunities are sent through an arbitration decisioning process where the right messages are assigned to the right customers or prospects, and the optimal communication channel is selected
Advertising and Business