ATHENA

commercial information services; managing and providing an online computer database featuring user data, namely, consumer purchasing decision-tracking information for use by online publishers, ad networks, and advertisers who access the data through an auction process; providing information services in the nature of tracking, analyzing, and reporting on consumer data, demographics, and consumer behavioral information, computer network use and users for business purposes

providing use of on-line non-downloadable computer software for the purpose of optimizing the performance and effectiveness of online and offline advertising and marketing campaigns to track, capture, analyze, target, share and monetize user, demographic, lifestyle and behavioral data and information from online website traffic and multiple third-party sources; application service provider featuring software to track, capture, analyze, target, share, and monetize user and demographic information from online website traffic and multiple third-party sources; application service provider featuring software in the field of website audience analysis to host software that collects, manages, integrates, analyzes, monitors, and tracks the activity of web users, all for the purpose of optimizing the performance and effectiveness of online and offline advertising and marketing campaigns