ATA ARCHERY TRADE ASSOCIATION

association services, namely, promoting the interests of manufacturers, distributors, retailers, dealers, sales representatives and others from the sporting and outdoor industries who make, distribute and sell sporting and hunting equipment; arranging and conducting trade show exhibitions in the field of sporting and hunting and wildlife conservation; business management consulting with relation to strategy, marketing, and retail sale matters; business consulting services relating to product distribution; advertising and promotion services and related consulting; distribution and dissemination of advertising materials; distribution of advertisements and commercial announcements; promotion using audiovisual media; preparation and realization of media and advertising plans and concepts; organization of promotions using audiovisual media; advertising via electronic media; providing on-line services and information to retailers and dealers namely promotion, advertising and marketing information; subscription to an information media package; contests and incentive award programs conducted by retailers and dealers to promote the sale of products and services of others; cooperative advertising and marketing; production and distribution of radio and television commercials; promoting the sale of goods and services of others through the distribution of printed material and promotional contests