ARCHWAY

Marketing [and merchandising] services, namely, order fulfillment services [ ; customer relationship management;] inventory control; telephone order-taking services for others; outsourced mailing of refunds, rebates, premiums, warranties, product samples, sweepstakes, game and contest materials, namely, mail sorting, handling and receiving; preparing promotional [and merchandising material] for others; [ product and service merchandising;] marketing materials distribution, namely, distribution of sales collateral, merchandise and point of sale materials; processing manufacturer's rebates; issuing gift certificates which may then be redeemed for goods or services; scheduled, directed, syndicated, and routed calls, namely, operation of telephone call centers for others; [ in-store merchandising services, namely, product merchandising, product assembly and in-store demonstrations of product;] replenishment, reordering, and stocking, namely, inventory control [; planogram maintenance, cut-ins, discontinued product removal, new item introductions, item deletions set to planograms, monitoring and reporting and planogram compliance; shelf resets and updates; unit integrity checks and corrections; inventory cycle counts, namely, inventory control; retail audits, namely, auditing and reporting on retail store conditions, compliance and price checks; and Mystery shopping, namely, shopping by researchers who pose as customers to evaluate the quality of service delivered]

[ Installation of temporary and permanent display assemblies; installation and removal of signage and point of purchase displays and assemblies; front-end checkout resets]

Data automation, collection services using proprietary software to evaluate, analyze and collect service data; data warehousing and data mining services, all in the field of marketing [ and merchandising ]