ARBITRON MOBILE

Data collection, compilation, measurement and statistical analysis of marketing research and business research data for others; Conducting market research surveys for others; Public opinion surveys; Providing audience, device user and consumer measurement ratings, namely, audience, device user and consumer rating determination for radio, television, cable, Internet, smart phone, mobile phone, computer, computer tablet, and audio-based and video-based media programming and broadcasts; Market research in the fields of audience, device user and consumer measurement and media exposure measurement; Demographic and geographic research in the nature of market and media research; Consumer and device user behavior and consumer and device user trends research; Collection, compilation, processing, and analysis of market and business research data; Providing business research and market research information and analysis to customers; Information services, namely, providing a website featuring information in the fields of market research, audience ratings, public opinion, media exposure measurement, business research, demographic and geographic marketing research, consumer and device user behavior and consumer and device user trends; Consumer and device user research as well as data collection, compilation and statistical analysis with respect to consumer and device user satisfaction of wireless networks as it pertains to signal strength, upload and download speeds, performance and coverage gaps