ARBITRON MOBILE

Electronic downloadable publications, namely, marketing and business research reports featuring data collection and compilation, measurement, tracking and statistical analysis of audiences, device users, and consumers as it pertains to audience, device user and consumer ratings, public opinion, media exposure, demographics, geographics, audience, device user and consumer behavior and trends, device user experience, device performance tracking, device and user context recognition, device user location, usage of electronic devices, consumer and device user behavior and consumer and device user trends; Downloadable software for collecting, measuring, tracking and conducting statistical analysis of marketing and business research data of audiences, device users, and consumers as it pertains to audience, device user and consumer ratings, public opinion, media exposure, demographics, geographics, audience, device user and consumer behavior and trends, device user experience, device performance tracking, device and user context recognition, device user location, usage of electronic devices and consumer and device user behavior and consumer and device user trends