ARA RENTAL MARKET METRICS

Computer software that provides web-based access to applications and services through a web operating system or portal interface; downloadable publications, namely, electronic books and electronic newsletters featuring information on statistical analysis and methodology of equipment rental markets, and data for use in financial accounting and reporting for the equipment rental industry

Association services, namely, promoting the interests of the rental equipment industry and standardization of metrics and methodology for financial accounting and reporting data and statistics for the rental equipment industry