Mark Identification

APRIMO

Serial Number

75847751

Filing Date

Nov 12, 1999

Registration Date

Jul 16, 2002

Trademark by

APRIMO MARKETING OPERATIONS UK LTD.

Active Trademark

Classification Information

[ COMPUTER SOFTWARE FOR USE IN PLANNING, EXECUTION, AND ANALYSIS OF MARKETING ACTIVITIES IN THE FIELD OF BUSINESS, namely, FOR MANAGING AND ALLOCATING MARKETING INVESTMENT ACCOUNTS, FOR DEFINING AND REVIEWING MARKETING OBJECTIVES, FOR PREPARING MARKETING PROPOSALS, FOR EXPEDITING MARKETING REVIEWS AND APPROVALS, FOR CREATING DATABASES OF MARKETING ACTIVITIES, PROJECTS, EVENTS, CUSTOMERS, FACILITIES, FORMS, TEMPLATES, PARTICIPANTS, PROFILES AND SUPPLIERS, FOR MANAGING MARKETING CAMPAIGNS, FOR AUTOMATING COMMUNICATIONS, FOR MANAGING MARKETING EXPENSES, PROJECTS AND TRAVEL, AND FOR ANALYZING MARKETING TRENDS AND PROFITS, MEASURES AND ACTIVITY DATA ]

Electrical and Scientific Apparatus

[ TECHNICAL CONSULTATION AND PRODUCT SUPPORT SERVICES RELATED TO COMPUTER SOFTWARE, namely, TROUBLESHOOTING OF COMPUTER SOFTWARE PROBLEMS VIA THE TELEPHONE AND GLOBAL COMPUTER NETWORKS ] * Software as a service (SaaS) services for use in planning, execution, and analysis of marketing activities in the field of business, namely, for managing and allocating marketing investment accounts, for defining and reviewing marketing objectives, for preparing marketing proposals, for expediting marketing reviews and approvals, for creating databases of marketing activities, projects, events, customers, facilities, forms, templates, participants, profiles and suppliers, for managing marketing campaigns, for automating communications, for managing marketing expenses, projects and travel, and for analyzing marketing trends and profits, measures and activity data; technical consultation and product support services related to computer software, namely, troubleshooting of computer software problems via the telephone and global computer networks *

Computer and Scientific