APPTIMISER

Computer hardware; computer telephony software for telephone call management systems; computer software for searching and retrieving information across a computer network; computer software for searching and retrieving information from databases and networks; data-processing equipment and computers; computer software for processing and management of marketing information; computer software, namely, operating system programs and computer programs for tracking and analyzing online and mobile web surfing and purchasing activities; computer software to enable the creation, tracking, and servicing of advertising and marketing, and creative marketing design via the Internet and mobile Internet; computer programs relating to advertising and promotion, namely, computer software for creating computer advertisement banners; computer programs for use in inserting advertisements on the Internet in response to characteristics of users accessing web sites, computer programs for reporting the extent of advertising achieved by the aforesaid program; data processing software; computer programmes for use in search engine optimisation, web and mobile web advertising and web and mobile web traffic analysis; computer peripheral apparatus for the management of telephone calls; computer peripheral apparatus for the transmission of telephone calls; digital telephone switching apparatus; electronic telephone dialers; software programmes for generating telephone numbers on web pages; software programmes for the control of telephone calls

Search engine marketing services; bid management services in respect of pay per click search engines on the Internet; site optimisation services in the nature of advertising services to gain visibility in search engines on the Internet; generating and managing customer directories, advertising and promoting products and services to customers, generating and managing advertisements and marketing campaigns, monitoring customer responses, managing billing and payment options, enabling telephone conversations between businesses and customers, all being in relation to business services, and all the aforesaid services being provided via a global wireless network, the world wide web, and the Internet; operation of telephone call centers for others; business research; providing business information directory services via a global computer network and a global wireless network; provision of business statistical information; compiling and providing databases of statistical information; direct marketing services; marketing agency services; collection of market research information; market research for advertising; provision of market research information; planning of marketing strategies for others; mobile phone marketing services; advertising services; advertising agency services; mobile phone advertising services; public relations services; analysis of advertising response and market research; rental of advertising space; web advertising services; on-line advertising on a computer network; advertising on a mobile phone network; dissemination of advertising matter; rental of advertising space; publication of publicity materials and texts; provision of space on web sites for advertising goods and services of others; compilation of advertisements for use as web pages over the Internet and wireless networks; advertising services; advertising services including Internet advertising via banner advertising, HTML emails, short message service (SMS) texts to mobile phones, search engine paid listings (pay per click), affiliate programs, rich media advertising, and mobile phone advertising; analysis response advertising; public relations, publicity consultation, sales promotion services, and marketing services; media buying services, namely, advising the client how much media time, and at what times the client should be purchasing advertising; planning, buying and negotiating advertising and media space and time; production of advertising matter and commercials; placing advertisements for others on homepages on the Internet, namely, adserving; arranging of and conducting business conferences relating to advertising; arranging of competitions for advertising purposes; arranging the distribution of advertising samples; provision of loyalty and incentive services, namely, providing incentive award programs for customers through the issuance and processing of loyalty coupons for frequent use of participating businesses; classified advertising services; business management, advice and consultancy services relating to all the aforesaid services

Telecommunication services providing access to telecommunication network which users may access for commercial information, product information, financial information and financial services and transactions; telecommunication services, namely, the transmission of advertisements, information, including web pages, computer programmes, and any other data or images via telecommunications networks, wireless communications networks, the Internet, information services networks and data networks; electronic transmission of data via a global computer network; provision of telecommunication access and links to computer databases and networks; leasing of telephone circuits; leasing of telephone lines; providing user access to a global computer network where users may perform searches, utilize search engines and searching facilities to enable website owners and advertisers to conduct and promote their businesses more efficiently and productively on the Internet the mobile Internet and world wide web; search engine feed services, namely, transmission of data electronically through a search engine, computer aided transmission of information, text, sounds, images or graphics via a search engine; telecommunication transmission of information, text, sounds, images or graphics via a search engine; electronic mail message services; wireless broadband communication services; mobile radio and telephone communications; Internet hub, portal and search services, providing access to a directory of information over a computer network all provided on-line from a computer database or from the Internet; data links services, namely, provision of telecommunications access and links to the websites of others; data links services, namely, provision of electronic data links in the nature of provision of access to data or documents stored electronically in central files for remote consultation; advice and consultancy services relating to all the aforesaid services

Computer programming; design, development, writing, installation, maintenance, updating and upgrading of computer software; design, maintenance and updating of computer software for the operation of search engines on the Internet the mobile Internet and world wide web; computer software engineering; computer software rental and hire services; leasing of computer software for reading a data stream; computer software research; configuration of computer software; custom design of software packages for others; operating search engines; computer services, namely, search engine optimization; search engine submission services for obtaining data on a global computer network; website design and development for others, Internet and mobile Internet application development for others, computer user interface design for others; design of computer programs for others in the field of performance-based marketing and sales on the Internet and mobile Internet, and for systems for administering Internet and mobile Internet sales, trademark and marketing activities; computer systems analysis, namely, tracking and measuring Internet and mobile Internet activities; design, drawing and commissioned writing, all for the compilation of web pages on the Internet and mobile Internet; information relating to computer programming, the design and maintenance of computer software, including computer software for the operation of search engines on the Internet and the mobile Internet, and the creation and maintenance of websites; creating and maintaining websites for others; hosting the websites of others; application service provider (ASP) services, namely, hosting computer software applications of others; platform as a service (PAAS), namely, creating and maintaining an online and offline secure technology platform for enabling telephone conversations among users; computer hardware and software design services; design of software packages in the field of digital marketing and advertising for others; operating Internet search engines; provision of Internet search engine services; electronic navigation services, namely, providing search engines for obtaining data via a global computer or telecommunications network; advice and consultancy services in relation to all the aforesaid services

Computer licensing; intellectual property licensing services; licensing of computer programs; licensing of software; licensing of software code; licensing of copyright; licensing of intellectual property; licensing of intellectual property rights; licensing of patents; licensing of trademarks; advice and consultancy services in relation to all the aforesaid services