APPLAUD

ADMINISTRATION OF A FEE-BASED MEMBERSHIP INCENTIVE REWARDS AND CUSTOMER FREQUENCY/LOYALTY PROGRAM ENABLING MEMBERS TO OBTAIN DISCOUNTS AND COMMERCIAL INFORMATION ON AIR AND GROUND TRAVEL, TRAVEL INSURANCE, CAR RENTALS, EMERGENCY ROADSIDE ASSISTANCE, RESORT AND HOTEL ACCOMMODATIONS, CRUISES AND VACATION PACKAGES, AMUSEMENT/THEME PARKS AND ATTRACTIONS, LEISURE AND ENTERTAINMENT SERVICES, SHOPPING, AND RESTAURANT DINING; PROMOTING THE GOODS AND SERVICES OF OTHERS BY MEANS OF OFFERING DISCOUNTS ON HOTELS, RESORT ACCOMMODATIONS, RESTAURANTS, AIRFARES, ATTRACTIONS, TOUR PACKAGES, CAR RENTALS, AND OTHER PRODUCTS AND SERVICES OFFERED BY RETAIL AND SERVICE MERCHANTS; PROVIDING AND ARRANGING FOR TICKET RESERVATIONS FOR ENTERTAINMENT EVENTS FOR MEMBERS OF AN INCENTIVE REWARDS AND CUSTOMER FREQUENCY/LOYALTY PROGRAM; CONCIERGE SERVICES FOR MEMBERS OF AN INCENTIVE REWARDS AND CUSTOMER FREQUENCY/LOYALTY PROGRAM IN A WIDE VARIETY OF FIELDS COMPRISED OF MAKING REQUESTED PERSONAL ARRANGEMENTS AND RESERVATIONS AND PROVIDING CUSTOMER-SPECIFIC INFORMATION TO MEET INDIVIDUAL NEEDS

TRAVEL AGENCY SERVICES FOR MEMBERS, NAMELY, MAKING RESERVATIONS AND BOOKINGS FOR GROUND AND AIR TRANSPORTATION; PROVIDING INFORMATION FOR MEMBERS CONCERNING TRAVEL AND TRAVEL-RELATED TOPICS; PROVIDING TRAVEL INFORMATION FOR MEMBERS VIA GLOBAL COMPUTER NETWORKS

TRAVEL AGENCY SERVICES FOR MEMBERS, NAMELY, MAKING RESERVATIONS AND BOOKINGS FOR TEMPORARY LODGING AND ACCOMMODATIONS