APOTHANY

Downloadable computer and mobile device software and software applications for providing to users information in relation to cosmetics, the selection and use of personal care products, nail care, body care, make-up, toiletries, perfumery, bath and body products, skin care products, dermatology, skincare services, hair care products, haircare services including hairstyling hair loss, beauty treatments, colour analysis and personal appearance, aromatherapy and reflexology products and services and fashion products and services; downloadable computer software platforms for social networking; communication, networking and social networking software namely, downloadable computer software for exchanging text, image, video, and live feed messages between users; downloadable application software for social networking services via internet namely, for exchanging text, images, video, and live feed messages; downloadable mobile applications for providing to users a storefront for beauty and fashion products; recorded media namely, pre-recorded audio and pre-recorded video featuring beauty, skincare, haircare, and fashion information, tutorials, and demonstrations; downloadable media namely, downloadable audio and downloadable video featuring beauty, skincare, haircare, and fashion information, tutorials, and demonstrations; downloadable video files and video recordings featuring beauty, skincare, haircare, and fashion information, tutorials, and demonstrations; downloadable image files containing beauty, skincare, haircare, and fashion information, tutorials, and demonstrations; downloadable digital photos; downloadable multimedia files containing text, image, audio, video, and Internet Web links relating to beauty, skincare, haircare, and fashion information, tutorials, and demonstrations; media content, namely, downloadable text, image, audio, video, and Internet Web links relating to beauty, skincare, haircare, and fashion information, tutorials, and demonstrations; media development software, namely, downloadable computer software for the creation of text, image, video, and live feed content featuring beauty, skincare, haircare, and fashion information, tutorials, and demonstrations; downloadable media streaming software; downloadable software offering services in the field of beauty, cosmetics, personal care, and fashion

Commercial information and advice services for consumers in the choice of products and services in the field of beauty, skincare, haircare, personal care products and fashion products and services; advertising and marketing services provided by means of social media; retail store services featuring beauty implements for humans; online retail store services relating to cosmetic, beauty and personal care products; online retail store services relating to fashion products and services; analysis of business data; advertising analysis; consumer response analysis, namely, analysis of advertising response; database management; data processing services; market research and analysis; marketing, advertising and promotion services; facilitating the exchange and sale of services and products of third parties via computer and communication networks, namely, providing third party advertisements and product placement, promotion, and sale within text, image, audio, and video content; online advertising and promoting the goods and services of others via the internet; providing online facilities for live streaming video of promotional events; arranging and conducting special events for commercial, promotional or advertising purposes; advertising via electronic media; marketing research, namely, advertising campaign and consumer preferences research and analysis; promoting the goods and services of others by means of distributing video advertising on the internet; advertising services, namely, scheduling, tracking, and reporting advertising for others; advertising services, namely, targeting and optimisation of online advertising; business consultation regarding marketing activities; business and advertising services, namely, advertising services for tracking advertising performance, for managing, distributing and serving advertising, for analysing advertising data, for reporting advertising data, and for optimizing advertising performance

Development of computer platforms; platform as a service (PaaS) featuring computer software platforms for creation of digital media content and placement of third party product offers within created digital media content for social media; computer services, namely, creating virtual communities for registered users to organise groups, meetings, and events, participate in discussions and engage in social, business and community networking; computer services, in particular, hosting websites for others in the nature of electronic facilities for others for organising and conducting meetings, events and interactive discussions via the internet and communication networks; computer services in the nature of customised web pages and other data feed formats in the nature of electronic personal and group profiles featuring user-defined or specified information, including, audio, video, images, text, content, and data; providing online facilities featuring technology that enables online users to create personal profiles featuring social and business networking information, to transfer and share such information among multiple online facilities to engage in social networking, and to manage their social networking accounts; providing temporary use of non-downloadable software for social networking namely, for creation of digital media content and placement of third party product offers within created digital media content, creation and exchange of text, image, video, and live feed messages between users, and provision of a storefront for beauty and fashion products; application service provider (ASP) featuring software to enable or facilitate the creating, editing, uploading, downloading, accessing, viewing, posting, displaying, tagging, blogging, streaming, linking, annotating, indicating sentiment about, commenting on, embedding, transmitting, and sharing or otherwise providing electronic media or information via the internet and communications networks