Mark Identification

AMERICAN CENTURY

Serial Number

78319773

Filing Date

Oct 28, 2003

Registration Date

Apr 26, 2005

Trademark by

AMERICAN CENTURY PROPRIETARY HOLDINGS INC.

Active Trademark

Classification Information

Newsletters in the fields of finance and investments; printed informational and educational materials in the areas of investing, investments, financial strategies and planning, asset management, educational savings, retirement planning, and tax issues, namely, brochures, information sheets, and booklets

Paper Goods and Printed Matter

Financial services, namely, mutual fund brokerage, mutual fund distribution, and mutual fund investment services; brokerage, distribution, and investment services for a mutual fund that invests primarily in real estate investment trusts; retirement plan consulting services; investment services for retirement and pension plans, namely, investment consultation and investment management; investment and asset management and investment consultation services for institutional investors and individuals; investment services for variable insurance products and variable annuities, namely, investment management services provided to financial intermediaries; providing investment tracking, investment analysis, and investment management; acting as an investment manager for trusts consisting of investment gifts to another person; sales support services for financial advisors and subadvisory services, namely, providing investment management services to financial advisors; providing quotes for stocks, options, securities, investments, and mutual funds via a global communication network; investment account information services, namely, providing brokerage account and investment account information by telephone, by mail, by electronic means, and via a global communication network; providing news and information to individual and institutional investors about investing, investments, financial strategies and planning, asset management, educational savings, retirement planning, and tax issues by electronic means and via a global communication network; providing news and information about stocks, options, securities, investments, and mutual funds by electronic means and via a global communication network

Insurance and Financial

Educational services, namely, providing seminars to individual and institutional investors about investing, investments, financial strategies and planning, asset management, educational savings, retirement planning, and tax issues

Education and Entertainment

Investment decision-making tools and calculators, namely, providing temporary use of on-line non-downloadable computer software for investment and financial analysis via a global communication network; providing temporary use of on-line non-downloadable interactive computer software that allows users to buy, sell, exchange, and manage investments via a global communication network

Computer and Scientific