AMBAR

Radio frequency identification (RFID) tags; Near field communication (NFC) tags for directing electronic computing devices to shared and personal digital media content; tokens containing contactless data transmission capabilities for directing electronic computing devices to shared and personal digital media content; Downloadable mobile applications for event attendees to upload personal digital media content related to a particular event

Software as a service (SAAS) services, namely, hosting software for use by others for hosting shared and personal digital media content; Software as a service (SAAS) services featuring software for event organizers to upload digital media content related to a particular event; Software as a service (SAAS) services featuring software for event attendees to upload personal digital media content related to a particular event