ALUMNIBASE

providing interactive computer databases to educational institutions and to not-for-profit organizations, featuring transactional and contact point information and data about alumni, donors and customers to be used for marketing purposes, namely, for compiling alumni or donor information, updating alumni or donor information, segmenting marketing lists, development audience profiles and marketing models, managing marketing content, creating marketing lists, facilitating campaign deployment across multiple marketing channels, compiling marketing campaign metrics, and generating marketing reports

database development services, namely, database development services for educational institutions and for not-for-profit organizations