ALLOCATION POINTS

providing customer incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services, as well as issuance and processing of special offers, rewards, and benefits, in the nature of loyalty points for on-line purchases of company's goods whereas access to such points is restricted to a number of certain products that customers may purchase until a customer has reached a predetermined quantity of loyalty points; administration of a customer loyalty program which provides special offers, rewards, and benefits in the nature of loyalty points for online purchases of company's goods whereas access to such points is restricted to certain products until a customer reaches a predetermined amount of points