ALLIANCEDATA

Business services, namely, performing third party credit card billing services; Market research by means of a computer database featuring capture and analysis of business and economic information for institutions accepting credit cards; Providing consultation in the field of marketing strategy associated with the use of private label and co-branded credit cards and related private label and co-branded payment processing services; Marketing services, namely, marketing private label and co-branded credit cards to consumers, and persons affiliated with related groups; Managing for others advertising and marketing campaigns associated with private label and co-branded credit cards and related private label and co-branded payment processing services; Administration of customer loyalty programs to promote credit card services of others; Direct marketing services for others in the form of direct mail marketing, telemarketing and point of sale marketing, all associated with private label and co-branded credit cards and related private label and co-branded payment processing services; Economic forecasting and analysis of business and economic information; Business consulting services directed to the establishment and operation of consumer promotions and incentive plans