Mark Identification

ALLIANCE DATA SYSTEMS

Serial Number

75182514

Filing Date

Oct 16, 1996

Registration Date

Feb 6, 2001

Trademark by

ALLIANCE DATA SYSTEMS CORPORATION

Classification Information

business services, namely, performing third party credit card billing services; database marketing services, namely, data capture and analysis of business or economic information; providing consultation in the field of marketing strategy; managing advertising and marketing campaigns for others

Advertising and Business

financial services, namely, electronic and non-electronic processing of private label credit card and bill payment data; financing in the nature of credit card services

Insurance and Financial