ALLIANCE DATA CUSTOMER CHOICE

Providing consultation in the field of marketing strategy for private label and co-branded credit cards; Managing advertising and marketing campaigns for others; Direct marketing services for others in the form of electronic mail, direct mail, and point of sale marketing; Economic forecasting and analysis of business and economic information

Financial services, namely, electronic and non-electronic credit card transaction and payment processing for private label and co- branded credit cards; Online credit card transaction and bill payment processing services for businesses; Financial administration of credit card accounts for businesses featuring account application approval and statement review; Business services, namely, performing third party credit card issuance services