ALLEYOOP
Mark Identification

ALLEYOOP

Serial Number

85117604

Filing Date

Aug 27, 2010

Trademark by

PEARSON EDUCATION INC.

Classification Information

Downloadable software in the nature of a mobile application, namely, software for use in providing information and services related to college and career planning

Electrical and Scientific Apparatus

Providing career placement, job readiness and career information services by means of an interactive website; Providing advertising and lead generation services to third parties

Advertising and Business

Providing online chat rooms, list servers, online forums and electronic bulletin boards for transmission of messages and content among computer users concerning education and college and career guidance, planning and preparation

Telecommunications

Educational services, namely, providing a web-based student information system and database, featuring student grades, attendance records, transcripts and activities that enables parents, students, schools, administrators and teachers to record, access, report, and manage their student information and performance data, and allows students and parents to access such information and data, in real time; providing a website allowing students to independently develop individual profiles and input personal information, and providing individual advice, recommendations, guidance, custom learning services, and personal learning plans based on each student profile; Providing internet-based educational and academic support services, counseling, guidance, tutoring, high school preparation assistance, college preparation and planning services, college selection and application assistance, career counseling and planning services, test preparation services and curriculum, cognitive and personality assessments, educational assessments, access to high school and undergraduate courses, educational and instructional information on math, science, writing, critical thinking and problem solving, development of customized curriculum, obtaining school transcripts on behalf of students and providing the student's transcript to schools; On-line journals, namely, blogs featuring information regarding college and career readiness for students and parents; Entertainment services in the nature of an on-line interactive game provided by means of a global computer network; Conducting on-line incentive programs for elementary, secondary and post-secondary students, as well as high school graduates to encourage personal and educational goal setting and achievement, tracking individual advancement of same and awarding virtual prizes; Online publishing of third-party multimedia digital content relating to education and college and career guidance, planning and preparation

Education and Entertainment

Computer software development and professional services, namely, computer software maintenance, support, customization and consultation in the field of personal computer and mobile applications relating to education and college and career guidance, planning and preparation

Computer and Scientific