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Financial services, namely, personal lending, mortgage lending, and loan origination; providing personal loans and lines of credit; mortgage financing and refinancing services; providing home equity lines of credit (HELOCs); financial advisory and consulting services in the field of personal finance, credit improvement, and wealth building; providing information and education in the field of financial wellness and consumer budgeting; providing a website featuring information and tools for managing, consolidating, and eliminating debt; providing digital platforms and software as a service (SaaS) for financial planning, loan management, and payment automation; financial services, namely, investment advisory services, investment management, and retirement planning; banking-as-a-service (BaaS); licensing of financial software platforms; providing an online platform for accessing consumer financial products and services