ALLANT

Printed publications, namely research reports in the fields of direct marketing, customer profiling and statistical and analytical analysis of computer databases of client information

Mailing list, telephone number list and e-mail list preparation; Mailing list, telephone number list and e-mail list enhancement services, namely, preparing mailing lists, telephone number lists and e-mail lists by adding customer attributes, demographics, financial information, lifestyle information or other information; Rental of such mailing lists, telephone lists and e-mail lists to others; Preparing mailing lists, e-mail lists, or telephone lists by appending telephone numbers, addresses or e-mail addresses to customer lists of names, addresses, telephone numbers, or other customer information; Direct mail advertising services; Telephone and e-mail advertising services namely assisting others in the preparation of telephone and e-mail advertisements; Business management consultation featuring information on telemarketing, direct mail sales and other marketing activities; Business consulting services for business organization, strategic planning and marketing; Computerized database management; Information analysis, namely market analysis performed using client databases in the field of modeling, scoring and analytics, marketing and solicitation and customer profiles and creating reports from such client databases; Market analysis services in the nature of statistical analysis and sample design; Preparation of statistical business reports; Business consultation regarding customer profiling; Business information services, namely, providing business marketing information; Preparing business reports; Marketing research, analysis and consulting using a business database; Data processing services, namely processing sales and promotional data; Preparing business reports which feature an evaluation of responses to promotional activity and providing online computer databases containing such reports; Computerized database management in the pharmaceutical, publishing, financial services, retail, insurance, consumer goods, consumer credit and e-commerce fields; Direct marketing campaign management, namely, business marketing consulting services; Business consultation in the field of customer service and customer relations

consultation services in the field of financial information, namely providing credit rating scoring services

Storage services for archiving client databases that contain modeling, scoring and analytics, marketing, solicitation and customer profile data

Computer consultation services, namely, management of the acquisition and development of database and marketing application software systems; Data warehousing and data mining in the fields of modeling, scoring and analytics, marketing and solicitation; Computer consultation services in the fields of web data mining, web site analysis and website usage recitation of services