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On-line retail store services featuring sporting goods and golf products; Retail store services featuring sporting goods and golf products; Administration of a customer loyalty program which provides points and awards for the purchase of goods and services; Providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services; Providing consumer information, namely, providing golf-related product selection tools for golf clubs, golf club shafts, golf balls, golf bags and golf-related technology products via a website or online means; Consulting services in the field of selection of golf clubs, golf shafts and golf balls, namely, providing consumer information in the field of golf clubs, golf shafts, and golf balls

Providing extended warranties on golf products, namely, golf clubs and golf-related technology products

Providing, via a website or online means, information on golf; Providing, via a website or online means, golf club fittings, golf swing analyses, and golf instruction; Golf instruction provided by video, remote and/or online means; Consulting services in the field of the use of golf clubs, golf shafts and golf balls; Coaching and instruction services in the field of the mechanics and biomechanics of golf