ALGORITHM OF TASTE

Administration of a discount program for enabling participants to obtain discounts on goods and services through use of a discount membership card; Displaying advertisements for others; On-line business directories featuring listings of professionals, spas, health and fitness centers, restaurants, fashion, beauty and lifestyle on-line listing; Providing a web site which features advertisements for the goods and services of others on a global computer network; Providing on-line directory information services also featuring hyperlinks to other web sites