AHLADIM
Mark Identification

AHLADIM

Serial Number

85311111

Filing Date

May 3, 2011

Trademark by

SILVA ROGERIO MAGELA

Classification Information

An engine which allows individual's and corporation's desires to be achieved, through the storage of this desires using the internet, and a intelligent search, that makes possible who desires with who has the means to supply that desire. Social networks, dating sites, e-commerce, job hunting tools and search sites, don't offer any kind of integration. The user has to enter his or hers data over, and over again, in each one, and lacks the control of the privacy of all this personal information. Another deficiency is that, in most cases, the user has to be active searching for what he desires. Searches have to be executed manually, the comparisons visually and also manually. Alongside these faults, the user can't clearly specify his demands and needs, his specific desire. The user is left to browse site by site in order to reach his own conclusions, without the support of any tool to help him to achieve what he desires. There isn't a website that can group these desires in one place in the internet where the user can search and supply his basic desires, such as entertainment, health, personal, dating, friendship, cultural, professional, for instance, where the user has full control of the privacy of his own data, and its not spread around the web, through a number of websites and portals. Besides the facts listed above, there is no system today to encourage conscious consuming is not promoted by the current options available. Direct and indirect exposure, consented or not, of a array of items, most times unrelated to the user's needs and desires, stimulates the purchase of either services or products without conscious advise, and through mere impulse. Today, when searching the Internet in order to fulfill a particular desire the user is exposed to a number of offers that are not related in any way to what he really wants and needs. Today the Internet is basically used for search and research purposes. What the user really expects and desires is still unknown by all the existing systems, this is only known to the user himself. So, the user, when he uses the web with the intent to purchase a certain item with specific characteristics, he has to manually search the Internet, through a number of websites, manually make comparisons, and by himself conclude which is the best option. Inevitably during the search the user is exposed to a number of other information and offerings that have no relation whatsoever to his desire. This lack of focus ends up distracting and influencing the user, taking him further away from his original goal. With all the problems listed here in mind, and with the intention to overcome them a system was developed. It consists of a website portal, divided in 7 basic profiles: entertainment, health, personal, dating, friendship, cultural, and professional. The system allows the social integration of the data related to all this profiles. The user has complete control of the privacy of what he enters in each profile, and has the ability to register desires related to each one of the different profiles. Once desires are entered, one of the modules of the system performs an intelligent search, off-line, crossing data related to the entered desires with information given by the user, with the purpose of finding who can fulfill that specific desire. This search is done considering all the data given by the user when he entered the desire into the system and all his personal information related to this specific desire, all this stays private. In short, all the user data is not given to any supplier, unless the user sets differently in his privacy control panel. In order to make this possible, the system is divided in 4 main modules: profile data registration module; the desire register and maintenance module, which is responsible for receiving the users desires and their display; a module, which is responsible for the intelligent off-line search; and a module which will allow suppliers with the an access level that allows them to access the desires of registered users up to where these users have consented. The register of desires allows better planning of marketing, advertising and promotional strategies, which can be focused accordingly to patterns previously identified. These data is intended to take suppliers no directly to the client himself, but to supply them with enough information to take business decisions and plan in a more informed manner. This way companies can safely know how many costumers have the intention of buying a specific product in a certain period of time. This solution solves all the great problems found in relation to the current systems offered in the Internet today. It allows social integration of the data in a single repository, makes an intelligent search which is private and secure, with the objective of fulfilling the user's desire. The user hasn't got to take further action after filling the data concerning his desires, the system takes charge of fulfilling it, by finding the supplier according to the data supplied by the user himself. Contrary to what is currently offered, this system directs its users towards conscious consuming of products and services, it's due to the fact that the user is not overwhelmed with advertising and presented with items that are not related to his original objective. Supporting conscious consuming in a moment of deep concern for the sustainable use of resources is a important step towards environmental balance. This way the system will supply, primarily seven profiles: entertainment, health, personal, dating, friendship, cultural, professional. It will fulfill desires such as: Product: sell, buy, lease, rent, trade, give. Service: sell, buy. Relationship: friendship, dating, professional. Entertainment: dancing, traveling, cooking, whine tasting, sex. Expression: feelings or actions, read, change, accomplish, see. Professional: Learn, study, work. Health: consultation, exercise, perform exams, orientation. In the system modeling structure, there is the individual who desires, and the supplier that fulfills that desire. It's normal and allowed that an user regarding one desire, is the one who desires, and concerning another different desire he will be the supplier. The system is the environment where the one who desires, and the one who can fulfill that specific desire meet with the purpose of giving the user the fulfilling of his desire. A SOA/Web Services structure will be provided by the system, this will allow suppliers to connect to the central module responsible for the off-line search. Each supplier will be allowed to have its own off-line search module, connected to the main module, this individual module will, for example, allow them to search for users that will meet certain patterns and immediately fulfilling their mutual desires. The system will offer an exchange currency to allow transactions inside its environment. Each action taken by the user will be reflected in his "desire account". He will start with a fixed value, and according to his use of the system his credits will increase or decrease. Answering surveys, fulfilled desires, subscription fees, are examples of actions that will reflect in the user's credit account. More frequent desire searches, bad feedback as a supplier or desirer, are other reasons to charge in the desires account

Electrical and Scientific Apparatus