AHA!

Providing consumer information and quality assurance services on the safety and product quality of food, produce, consumer packaged goods, beauty products, clothing and textiles; Promoting public awareness of product integrity, clean labeling, and brand responsibility, through ratings and rankings that evaluate nutritional content, Degree of processing, Presence of artificial ingredients and Sourcing ethics to encourage brands to improve quality; Training and certifications for food safety, clean labeling, product integrity, fraud detection, ethical sourcing and business practices; Monitoring and reporting unethical practices in the food industry by establishing task forces and tools to address food fraud, mislabeling and corruption; Providing mentorship, capital, and networking for emerging brands and innovation-driven ventures in the clean label food and wellness industry; Providing a downloadable food rating app, or software; Providing printed certifications and handbooks.