Mark Identification

AFFINIUM

Serial Number

76032144

Filing Date

Apr 21, 2000

Registration Date

Apr 19, 2005

Trademark by

INTERNATIONAL BUSINESS MACHINES CORPORATION

Classification Information

COMPUTER SOFTWARE FOR MARKETING, CUSTOMER RELATIONSHIP MANAGEMENT, AND CUSTOMER INTERACTION MANAGEMENT PURPOSES, NAMELY FOR USE IN CREATING AND MANAGING MARKETING CAMPAIGNS, CUSTOMER PROFILING, DATA MINING, DATABASE CONTENT MANAGEMENT, COLLECTING DATA FOR PREDICTIVE MODELING, AND CREATING AND MANAGING PERSONALIZED CUSTOMER RELATIONSHIP MANAGEMENT STRATEGIES, MARKETING MODELS, MARKETING REPORTS, AND E-MAIL CAMPAIGNS

Electrical and Scientific Apparatus

COMPUTER HARDWARE AND SOFTWARE EDUCATION TRAINING SERVICES

Education and Entertainment

CONSULTATION, ADVICE, INTEGRATION, AND IMPLEMENTATION SERVICES IN CONNECTION WITH COMPUTER HARDWARE AND SOFTWARE USED FOR MARKETING, CUSTOMER RELATIONSHIP MANAGEMENT AND CUSTOMER INTERACTION MANAGEMENT PURPOSES, NAMELY CAMPAIGN MANAGEMENT, CUSTOMER PROFILING, DATA MINING, PREDICTIVE MODELING, CONTENT MANAGEMENT, REPORTING, AND PERSONALIZATION

Computer and Scientific