AFFINITY POINTS

Promoting the goods and services of others by means of the issuance of loyalty reward cards made available for and through a non-profit and for-profit organization for the benefit of their respective constituencies; providing incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of company's goods and services; consumer loyalty services for commercial, promotional and advertising purposes, namely, administration of frequent flyer program that allows members to redeem miles for points or awards offered by other loyalty programs