AFFINITY PARTNERS

Promoting the goods and services of others by means of the issuance of loyalty reward cards made available for and through a non-profit and for-profit organization for the benefit of their respective constituencies; providing incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of company's goods and services; consumer loyalty services for commercial, promotional and advertising purposes, namely, administration of frequent flyer program that allows members to redeem miles for points or awards offered by other loyalty programs

Loyalty program payment processing services; providing cash and other rebates for credit card use as part of a customer loyalty program