ADVERTISINGOS

Advertising and marketing services; advertising and marketing research and analysis services; consumer research and consumer data analysis services; advertising and marketing services for facilitating customer acquisition, retention, and customer relationship management; targeted marketing services; marketing consulting services; providing marketing reports, analytics, and performance insights. Advertising and marketing services in the nature of media planning, media buying, media activation, media optimization, and media measurement across digital, mobile, connected television, in-store, and online environments; advertising services utilizing first-party consumer data, identity resolution, audience segmentation, behavioral targeting, and lookalike audience modeling. Database management and business data services, namely data onboarding, data normalization, data enrichment, and data collection for advertising and marketing purposes; business advertising and consulting services based on consumer online and offline behavior and transaction data. Targeted advertising services featuring targeting of consumers based on behavioral, demographic, geographic, contextual, and transactional data; providing advertising information and analytics based on consumer online and offline behavior; analysis and reporting of advertising effectiveness, attribution, incrementality, and performance outcomes. Retail media advertising services; advertising services enabling brands and advertisers to reach consumers at or near the point of purchase; advertising services facilitating commerce and purchase-based advertising across retailer-owned digital properties, in-store environments, and third-party media channels. Advertising services for monetizing retailer digital and physical properties; marketing services featuring aggregation and activation of retailer advertising inventory and consumer purchase data; and providing advertising and marketing services enabling retailers and advertisers