ADVERTISING TECHNOLOGY OPERATING SYSTEM

Analyzing and compiling business data for market research purposes, determining the perceived image of a product, and developing a strategy for increasing interest in the product among the intended customers; Brand concept and brand development services for corporate and individual clients; Business consulting services in the field of safe brand development, namely, advising individual and corporate clients on the placement of advertising campaigns on nonfraudulent websites; Business consulting services in the field of of behavioral data targeting, IP address and geolocation targeting, and contextual targeting; Business consulting, management, and planning services in the field of market analytics, customer targeting, brand development, and customer relationship management, and programmatic advertising; Business consulting, management, and planning services in the field of brand awareness, prospecting, customer acquisition, lead generation, and customer relationship management remarketing; Business consulting, management, and planning services in the field of data management, data aggregation, and consumer analytics based on criteria which may include customer demographics, purchase behaviors, interests, psychographics, and intent; Business data analysis services in the field of impression-level reporting of consumer and brand-related trends; Business services, namely, consumer research and consulting related thereto; Business strategy development services; Providing information, news and commentary in the field of business; Tracking and monitoring cross-channel advertising statistics for others for account auditing purposes

Consulting services in the field of software as a service (SAAS); Platform as a service (PAAS) featuring computer software platforms for developing, managing, and executing business and marketing strategies; Providing information relating to on-line non-downloadable software to facilitate electronic communication between individuals provided via the Internet; Providing a website featuring on-line non-downloadable software that enables users to analyze market trends, develop market outreach campaigns, and manage customer targeting and relationship management tools; Providing a website featuring resources, namely, non-downloadable software for aggregating consumer data, analyzing consumer perceptions and trends, and tracking business development activities