Mark Identification

ADVERNOMICS

Serial Number

75331036

Filing Date

Jul 21, 1997

Trademark by

BLUE THOMAS WILCOX JR.

Classification Information

registering the "Advernomics" which is used to describe a proprietary analytical technique to optimize spending on advertising; the Advernomics service; includes - database analysis, advertising testing, tracking of campaigns, results analysis, and recommendation for optimizing spending, recommendations are delivered in the form of a bound document

Computer and Scientific