ADTHENA

Technology and software products for the planning, purchasing, placement, analysis and optimization of online, interactive, broadband, mobile and related new media inventory and content, namely, software for the planning, purchasing, placement analysis and optimization of online, interactive, broadband, mobile and related new media inventory and content; computer software for use in connection with providing advertising services over a global computer network; computer software for providing the serving of advertisements, analyzing the delivery of online advertising, analysis of website traffic and targeting based on user behavior on behalf of others on a global computer network; computer software for obtaining and analyzing search data and managing search advertisements for others on a global computer network; software for database management in the field of marketing and marketing surveys; electronic publications being downloadable in the nature of magazines, whitepapers, research reports and newsletters in the field of marketing provided on-line from computer databases, the Internet or other electronic networks; data in the nature of text, audio, graphic images and video downloadable in the field of marketing provided from computer databases, the internet or other electronic networks

Search engine marketing services; development of marketing strategies and concepts, namely, developing search engine advertising strategies and collecting search engine advertising data to track consumer purchasing behavior for analysis and reporting of marketing concepts; search engine optimization services for sales promotion; business advisory services; business planning and business strategy services; business consulting, information, research and analytics services in connection with the planning, purchasing, placement and optimization of online, interactive, broadband, mobile and related new media inventory and content; market research and market analysis; market support services, namely, market analysis; statistical analysis and compilation of data for business purposes; compiling of information into computer databases; management of databases; analysis of advertising; analysis of delivery on online advertising; advertising and marketing services provided by means of indirect methods of marketing communications, including social media, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, shareable, or viral communications channels; information, research, advisory and consultancy services in relation to all of the aforementioned services; provision of the aforesaid services on-line from a computer database and the Internet

Design and development of computer software; web site design; creating, hosting and maintaining web sites; internet and web site services, namely, technical information, research and analysis services in the nature of technical research in the field of search engines in connection with the planning, purchasing, placement, analysis and optimization of online, interactive, broadband, mobile and related new media inventory and content; internet and web site services, namely, technical consultancy and advisory services in relation to technology in the nature of websites and search engines and software products for the planning, purchasing, placement, analysis and optimization of online, interactive, broadband, mobile and related new media inventory and content; consulting services relating to the use of digital platforms and media in the nature of software in the field of advertising and marketing; design and development of databases; computer consultancy services; computer programming; computer system design and analysis; design and development of information and communications technology, namely, new product design for others in the fields of information and communications technology, and computer programming for commercial analysis and reporting in the fields of information and communications technology; providing technical information and advice about computers, computer software and computer networks; analysis of technical data, namely, computer system and search engine analysis; information, research, advisory and consultancy services in relation to all of the aforementioned services