Computer software for behavioral and contextual targeting of media on the Internet, namely, software for use in targeting consumer groups according to their behavior traits and the content of the advertising; social media search and networking software, namely, computer search engine software for use in social networking; computer software to enable users to generate content, namely, blogs, podcasts and commentary; offering Internet based applications, namely, downloadable computer software for use in the following fields, namely, for use in behavioral and contextual targeting of media to specific consumer groups based on group characteristics, search engine software for use in business and social networking, and software for use in social media optimization, namely, optimizing advertising campaigns by targeting specific social groups
Electrical and Scientific ApparatusOffering Internet based applications, namely, providing online non-downloadable computer software for use in the following fields, namely, for use in behavioral and contextual targeting of media to specific consumer groups based on group characteristics, search engine software for use in business and social networking, and software for use in social media optimization, namely, optimizing advertising campaigns by targeting specific social groups
Computer and Scientific