Ad server, namely, a computer server for storing advertisements and delivering advertisements to websites; Computer application software for mobile phones, namely, software for identifying characteristics of mobile phone users and owners based on non-personally identifiable information; Computer application software for computers and mobile devices, namely, software for generating segmentation schemes and characteristics of the owner of the digital device, in particular identifying, managing, segmenting, analyzing and targeting the owner of the digital device with personalized advertisements; Computer software for providing an on-line database in the field of transaction processing to upload transactional data, provide statistical analysis, and produce notifications and reports; Computer software for the field of warehousing and distribution, to manage transactional data, provide statistical analysis, and produce notifications and reports; Computer software for wireless content delivery; Computer software for collecting, standardizing, segmenting, analyzing digital data transmitted by mobile devices, sensors, and desktop computers and generating discrete information and segmentation about the consumer who emits these data; Computer software platforms for collecting, standardizing, segmenting, analyzing digital data transmitted by mobile devices, sensors, and desktop computers and generating discrete information and segmentation about the consumer who emits these data; Computer software that provides real-time, integrated business management intelligence by combining information from various databases and presenting it in an easy-to-understand user interface
Electrical and Scientific Apparatus