ADMEASURE

COMPUTER SOFTWARE FOR THE PURPOSE OF MAINTAINING AND MEASURING ADVERTISING ON A GLOBAL COMPUTER NETWORK; COMPUTER SOFTWARE WHICH ENABLES AND FACILITATES AUDITING, DATA COLLECTION, REPORTING AND PUBLICATION OF DATA ON A GLOBAL COMPUTER NETWORK; COMPUTER SOFTWARE FOR RECORDING, TRANSMISSION OR REPRODUCTION OF SOUND OR IMAGES, BLANK MAGNETIC DATA CARRIERS, NAMELY, RECORDING DISCS

MARKET RESEARCH, NAMELY, MONITORING THE NUMBER OF VISITORS TO A WEBSITE AND THE DEMOGRAPHIC PROFILE OF THOSE VISITORS; MONITORING THE NUMBER OF PAGES VIEWED AT A WEBSITE, AND MONITORING THE TIME SPENT AT A WEBSITE; MONITORING THE LATENCY RATES AND DOWNLOAD TIME OF VISITORS TO A WEBSITE; PREPARATION OF REPORTS REGARDING ACTIVITY ON A WEBSITE, INCLUDING PERFORMANCE REPORTS RELATING TO TRAFFIC FLOW ON THE WEBSITE, PERFORMANCE OF THE WEB SERVER, ROUTERS AND SWITCHES