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Mark Identification

ADAPTIVE CHECKOUT

Serial Number

90545066

Filing Date

Feb 24, 2021

Registration Date

Nov 30, 2021

Trademark by

AFFIRM INC.

Active Trademark

Classification Information

Personalized sales promotion services for third parties; Evaluations relating to commercial matters in the nature of consumer profiling, namely, evaluating customer data to identify optimal payment options for e-commerce transactions

Advertising and Business

Providing payment and financial services, namely, providing personalized payment and financing options for businesses to offer to customers; Financing services; Providing information in the field of finance; Financial data analysis; Payment and funds verification services; Electronic commerce payment services, namely, providing payment options for e-commerce transactions based on evaluations of customer data; Financial transaction services, namely, providing secure payment options for merchants to offer in e-commerce transactions; Providing an internet website portal in the field of financial transaction and payment processing services

Insurance and Financial

Providing temporary use of online non-downloadable computer software for merchants that offers personalized promotions, payment or financing options to customers; Providing temporary use of online non-downloadable computer e-commerce software for merchants that analyzes customer data to accelerate sales conversion and advertises targeted promotions and offers to customers; Providing online non-downloadable software for managing multiple types of payment transactions that integrates with merchant online purchase flows; Application service provider (ASP) featuring e-commerce software for use as a payment gateway that evaluates data signals to present optimal payment options and then authorizes processing of installment, extended and interest-free split payments for merchants; Providing online non-downloadable software for analyzing consumer data for purposes of providing merchants with personalized payment options to offer customers in e-commerce transactions; Software as a services (SAAS) services featuring software for consumer data analysis and providing personalized promotion, payment and financing options for businesses to offer to customers; Computer services, namely, acting as an application service provider in the field of information management to host computer application software for the purpose of offering personalized promotions, payment or financing options to customers

Computer and Scientific