ADAM

Collection of information relating to advertising; compilation of statistics relating to advertising for business purposes; evaluating the impact of advertising on audiences for business purposes; analysis of advertising response; statistical evaluations of marketing data; providing user rankings for commercial or advertising purposes; analysis of the response to advertising, namely, monitoring and evaluation of the environment of advertising placements on the Internet for business purposes

Software as a Service (SaaS) services featuring software for the display and analysis of advertising usage and visibility of advertising on the Internet and for monitoring, prevention and display of fraudulent advertising activities on the Internet