ACXIOM

Business marketing services, namely, building audiences for digital and offline engagement with consumers for acquisition, cross-selling, and retention marketing campaigns, creating custom look-alike audiences and distributing them to publishers and platforms, offline destinations, customer data enrichment services, and data segmentation services to allow marketers to segment by individual, household, life stage, financial, or insurance behaviors, and ethnicity and acculturation; providing consumer data in the nature of demographic and lifestyle information for purposes of targeted advertising; standardizing consumer contact data in the nature of modifying contact data to adhere to standardized name and address formats and to use standardized abbreviations; minimizing duplicate consumer data by identifying multiple records pertaining to a single consumer and reducing those records to a single record; providing an on-line database of consumer records for resolving identity issues in other consumer databases

customer data platform (CDP) as a service featuring computer software platforms for use in implementing integrating, enhancing and optimizing the value of customer data; Platform as a Service (PaaS) services featuring computer software platforms for providing a second-party customer data marketplace for data sharing and monetization; Software as a Service (SaaS) services featuring software for manipulating marketing databases to unify enterprise customer data, identity, and interactions to bring together in-the-moment and historical customer data to create a data foundation for integrated marketing; Software as a Service (SaaS) services featuring computer software for providing a secure interface in a cloud computing environment to increase the reach of customer data and facilitate data sharing to improve customer acquisition and retention; Software as a Service (SaaS) services featuring computer software for creating and maintaining first-party identity graphs holding the identifiers that correlate with individual consumers and organizing digital and offline first-party data with third-party insights across customer touchpoints