ACTION FACTION

Downloadable software in the nature of a mobile application in the fields of health and fitness for use in tracking human physical activity and for motivating users to increase their physical activity, lose weight, and keep fit, for entertainment purposes; downloadable electronic game software for use on mobile phones for use in tracking human physical activity for motivating users to increase physical activity, lose weight, and keep fit, for entertainment purposes; computer software used for recording, organizing, transmitting, receiving, and reviewing text, data, images and audio files; computer software used for recording, organizing, transmitting, receiving, and reviewing text, data, images and audio files relating to health and wellness; electronic monitoring devices incorporating microprocessors and accelerometers, for detecting, storing, reporting, monitoring, communicating with personal mobile devices, uploading to and downloading from the Internet information, namely, sports information, fitness training data, and physical activity data, regarding distance, active time, steps taken, and calories burned; personal electronic devices, namely, cell phones, smartphones, and fitness trackers, for recording, organizing, transmitting, manipulating, reviewing, and receiving text, data, images and audio files; personal electronic devices, namely, cell phones, smartphones, and fitness trackers, for recording, organizing, transmitting, manipulating, reviewing, and receiving text, data, images and audio files relating to health and wellness