ACTION! CARD

Providing incentive reward programs for customers at an amusement center and restaurant through the distribution of pre-paid and reloadable magnetic and radio frequency identification (RFID)-enabled cards and other devices, specifically, wrist bands, key fobs, lanyards, and smart phones, enabling identification, access, tracking, and redemption, for the purpose of promoting and rewarding loyalty

Entertainment services, namely, providing arcade-type amusement game services and bowling alley services through the use of cards used to activate and play the games and use the bowling alley services; Providing amusement facilities and entertainment services, namely, amusement centers and amusement arcades featuring arcade-type amusement games, bowling alleys, and a player rewards program; Providing entertainment services, namely, amusement centers and amusement arcades and bowling alleys featuring stored value cards for purchases, redeeming cash, discounts, and other benefits associated with arcade-type amusement facilities and machines and bowling alley services